OBJECTIVES OF THE DIRECT SELLING GUIDELINES

The primary and macro objective of the Direct Selling Guidelines, 2016 is to protect the interest of consumers from money circulating schemes like Ponzi and/or Pyramid Schemes. However, guidelines also seek to achieve following other objectives:

·       To lay down road map for effective and uniform legislation for curbing money circulating schemes in the country.

·       To absolutely curb unreasonable terms and conditions imposed on direct sellers by some of the direct selling entities.

·       To enable the direct sellers and consumers to differentiate between genuine direct selling entity and entity involved in illegal and fraudulent money circulating schemes.

·       To bring certainty and clarity in legislation for sustainable growth of DSI sector and thereby spur the growth in direct selling business in the country.

·       To provide the impetus for the development of entrepreneurship and thereby generate employment in the country.

Think Direct Sales believes that laying of Direct Selling Guidelines will go a long way to provide the much-needed impetus to the industry and protect people from fraudulent companies.

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