IMPORTANT ELEMENTS OF THE DIRECT SELLING GUIDELINES

For 18 years the Direct Selling industry in India saw a lot of ups and downs due to lack of any proper guidelines or instructions. However, looking at the immense the potential of the industry, the Government of India laid down specific guidelines in September 2016 to streamline the procedures as well as help stakeholders from any fraudulent practices. Some important element of the Direct Selling guidelines are entailed below:

·  The Department of Consumer Affairs (Ministry of Consumer Affairs, Food, and Public Distribution, GOI) has formulated these model guidelines after deliberation with Inter-Ministerial Committee and other stakeholders.

·       The Guidelines have been issued on 12^th September 2016 as guiding principles for State Governments and Union Territories to develop a mechanism to supervise/ monitor the activities of direct sellers and direct selling entities for effective regulation, control and ensuring compliances, as applicable, under these guidelines.

·       These guidelines seek to regulate the business of Direct Selling and Multilevel Marketing and strengthen the state machinery for preventing the frauds and thereby protecting the legitimate rights and interests of the consumers.

·       Every direct selling entity in-country shall, within 90 days of issue of these guidelines, submit an undertaking with the Department of Consumer Affairs (Ministry of Consumers Affairs, Food and Public Distribution, GOI) confirming that it has complied with these guidelines and also provide details about its incorporation, and, other details/ information, as may be notified by Government from time to time.

·       These guidelines set the momentum for the regulation of the DSI sector in the country. 

·       These guidelines present a progressive move towards a consumer-driven regulatory era.

We, at Think Direct Sales, see these Guidelines as a major step for the Direct Selling industry, thus setting up the path for growth of all the concerned stakeholders in the coming years. This will also help in eradicating misconceptions and many prejudices against the industry in India, allowing people to develop a better understanding of the concepts and companies.

For more such informative blogs & articles, catch us at www.thinkdirectsales.com, your one-stop the destination for branding, blogs, vlogs, digital solutions and much more to stay a step ahead in the Direct Selling industry.