CONTRIBUTION BY DIRECT SELLING INDUSTRY IN INDIA

Direct Selling Industry (DSI) has contributed immensely to the development of entrepreneurship among ordinary people, generation of employment in semi-urban and rural areas, growth of Medium, Small and Micro Enterprises (MSME) and ancillary industries and contribution to revenue of government(s) in the form of direct and indirect taxes.

Some of the important contributions made by DSI are as:

1.     Direct selling the business module provides an additional income opportunity to a large number of people who have limited resources or constraints of the time. This module is very suitable for women direct sellers, who can partly devote their time for direct selling activities and devoted the rest of the time to family, thus they can maintain the the exemplary balance between their work and personal lives.

2.     Direct selling the business module promotes micro-entrepreneurship among ordinarwww.thinkdirectsales.comy people to commence their business activities with negligible capital. Further, this business can be carried out without any burden of fixed operating costs of office/ shop.

3.     DSI plays a very vital role in the development of the MSMEs and ancillary industries in the country as most of the products are outsourced by DSI to the MSMEs. The direct selling entities also invest in MSMEs for effective control, consistent quality and regular supply of the products.

4.     The direct selling business module attracts GST and other taxes on the transactions of sale of goods or services to direct sellers and further from direct sellers to end consumers. The direct selling entity and direct sellers are also liable to pay income tax on their net income arising from the operation of direct selling business activities, thus this business module contributes substantially to the government exchequer in the form of direct and indirect taxes.

We at Think Direct Sales are dedicated to providing the right facts and information to our subscribers so that they can make the most of this industry, which is such a tremendous potential to be one of the biggest industries in the coming years.

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