https://youtu.be/SPg0C8Pekoc

https://youtu.be/SPg0C8Pekoc

HOW WOULD YOU KNOW IF YOU HAVE JOINED A PYRAMID SCHEME OR NOT?

The scheme shall NOT be regarded as a Pyramid Scheme, wherein the direct selling entity formulates a scheme for the multi-layered network of subscribers, where existing subscribers may enroll one or more subscribers in order to receive, direct or indirect, benefits as a result of the sale of goods or services by subscribers and the scheme complies with the following terms and conditions:

i.                 It does not impose a condition on a direct seller that he will receive remuneration or incentives ONLY on recruitment/ enrolment of new participants/ subscribers.

ii.                It does not require a participant/ subscriber to purchase goods or services for an amount or quantity that exceeds expected sale, consumption, resale of goods or sale of services to the consumers within a stipulated time.

iii.              It does not require a participant/ subscriber to pay any entry/ registration fee, cost of demonstration equipment and materials or other fees related to participation.

iv.             It shall execute a written contract with direct sellers describing the material terms and conditions of their relationship.

v.               It allows a reasonable cooling-off period to the direct sellers to decide on participation indirect selling activities or cancel the participation and receive a refund of consideration, as paid, for engaging in direct selling activities.

vi.             It allows or provides for a buy-back or has repurchase policy for buying/ re-purchasing the presently marketable goods or services, sold to the participants/ subscribers, at the request of the participants/ subscribers, on fair and reasonable terms and conditions.

vii.            It establishes a grievance redressal mechanism for protection of the interest of the consumers.

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IMPORTANT ELEMENTS OF THE DIRECT SELLING GUIDELINES

For 18 years the Direct Selling industry in India saw a lot of ups and downs due to lack of any proper guidelines or instructions. However, looking at the immense the potential of the industry, the Government of India laid down specific guidelines in September 2016 to streamline the procedures as well as help stakeholders from any fraudulent practices. Some important element of the Direct Selling guidelines are entailed below:

·  The Department of Consumer Affairs (Ministry of Consumer Affairs, Food, and Public Distribution, GOI) has formulated these model guidelines after deliberation with Inter-Ministerial Committee and other stakeholders.

·       The Guidelines have been issued on 12^th September 2016 as guiding principles for State Governments and Union Territories to develop a mechanism to supervise/ monitor the activities of direct sellers and direct selling entities for effective regulation, control and ensuring compliances, as applicable, under these guidelines.

·       These guidelines seek to regulate the business of Direct Selling and Multilevel Marketing and strengthen the state machinery for preventing the frauds and thereby protecting the legitimate rights and interests of the consumers.

·       Every direct selling entity in-country shall, within 90 days of issue of these guidelines, submit an undertaking with the Department of Consumer Affairs (Ministry of Consumers Affairs, Food and Public Distribution, GOI) confirming that it has complied with these guidelines and also provide details about its incorporation, and, other details/ information, as may be notified by Government from time to time.

·       These guidelines set the momentum for the regulation of the DSI sector in the country. 

·       These guidelines present a progressive move towards a consumer-driven regulatory era.

We, at Think Direct Sales, see these Guidelines as a major step for the Direct Selling industry, thus setting up the path for growth of all the concerned stakeholders in the coming years. This will also help in eradicating misconceptions and many prejudices against the industry in India, allowing people to develop a better understanding of the concepts and companies.

For more such informative blogs & articles, catch us at www.thinkdirectsales.com, your one-stop the destination for branding, blogs, vlogs, digital solutions and much more to stay a step ahead in the Direct Selling industry.

OBJECTIVES OF THE DIRECT SELLING GUIDELINES

The primary and macro objective of the Direct Selling Guidelines, 2016 is to protect the interest of consumers from money circulating schemes like Ponzi and/or Pyramid Schemes. However, guidelines also seek to achieve following other objectives:

·       To lay down road map for effective and uniform legislation for curbing money circulating schemes in the country.

·       To absolutely curb unreasonable terms and conditions imposed on direct sellers by some of the direct selling entities.

·       To enable the direct sellers and consumers to differentiate between genuine direct selling entity and entity involved in illegal and fraudulent money circulating schemes.

·       To bring certainty and clarity in legislation for sustainable growth of DSI sector and thereby spur the growth in direct selling business in the country.

·       To provide the impetus for the development of entrepreneurship and thereby generate employment in the country.

Think Direct Sales believes that laying of Direct Selling Guidelines will go a long way to provide the much-needed impetus to the industry and protect people from fraudulent companies.

For more such informative blogs & articles, catch us at www.thinkdirectsales.com, you're

one-stop the destination for branding, blogs, vlogs, digital solutions and much more to stay a step ahead in the Direct Selling industry.
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WHAT IS A MONEY CIRCULATION SCHEME?

“Money Circulation Scheme” has the same meaning as defined under Sec. 2 (c) of Prize Chits and Money Circulation Schemes (Banning) Act, 1978.

Section 2 (c) states:

“Money Circulation Scheme” means any scheme, by whatever name called, for the making of quick or easy money, or for the receipt of any money or valuable thing as the consideration for a promise to pay money, on any event or contingency relative or applicable to the enrolment of members into the scheme, whether or not much money or thing is derived from the entrance money of the members of such scheme or periodical subscriptions.”

NOTES:

A.    Any scheme which generates or accrues quick and easy money for the participants.

B.     A promise to pay exorbitant interest/ consideration for the contribution of money in the scheme.

C.   Amount/ benefits are contingent upon the enrolment of new members.  

For more such informative blogs & articles, catch us at www.thinkdirectsales.com, your one-stop the destination for branding, blogs, vlogs, digital solutions and much more to stay a step ahead in the Direct Selling industry.

CONTRIBUTION BY DIRECT SELLING INDUSTRY IN INDIA

Direct Selling Industry (DSI) has contributed immensely to the development of entrepreneurship among ordinary people, generation of employment in semi-urban and rural areas, growth of Medium, Small and Micro Enterprises (MSME) and ancillary industries and contribution to revenue of government(s) in the form of direct and indirect taxes.

Some of the important contributions made by DSI are as:

1.     Direct selling the business module provides an additional income opportunity to a large number of people who have limited resources or constraints of the time. This module is very suitable for women direct sellers, who can partly devote their time for direct selling activities and devoted the rest of the time to family, thus they can maintain the the exemplary balance between their work and personal lives.

2.     Direct selling the business module promotes micro-entrepreneurship among ordinarwww.thinkdirectsales.comy people to commence their business activities with negligible capital. Further, this business can be carried out without any burden of fixed operating costs of office/ shop.

3.     DSI plays a very vital role in the development of the MSMEs and ancillary industries in the country as most of the products are outsourced by DSI to the MSMEs. The direct selling entities also invest in MSMEs for effective control, consistent quality and regular supply of the products.

4.     The direct selling business module attracts GST and other taxes on the transactions of sale of goods or services to direct sellers and further from direct sellers to end consumers. The direct selling entity and direct sellers are also liable to pay income tax on their net income arising from the operation of direct selling business activities, thus this business module contributes substantially to the government exchequer in the form of direct and indirect taxes.

We at Think Direct Sales are dedicated to providing the right facts and information to our subscribers so that they can make the most of this industry, which is such a tremendous potential to be one of the biggest industries in the coming years.

For more such informative blogs & articles, catch us at www.thinkdirectsales.com, you're one-stop the destination for branding, blogs, vlogs, digital solutions and much more to stay a step ahead in the Direct Selling industry.

एक सही डायरेक्ट सेल्लिंग/ नेटवर्क मार्केटिंग कंपनी का चुनाव कैसे करें?

एक सही डायरेक्ट सेल्लिंग/ नेटवर्क मार्केटिंग कंपनी का चुनाव कैसे करें?

डायरेक्ट सेल्लिंग/ नेटवर्क मार्केटिंग चुनने के पांच 'प':

1. प्रोफाइल -
- कंपनी कितने साल से मार्किट में है
- इसके प्रमोटर कौन हैँ
- क्या ये एक रजिस्टर्ड कंपनी है जिसके पास सब ज़रूरी सर्टिफिकेट हो
- कंपनी की बढ़ोत्तरी कितनी तेज़ी से हुई है
- कंपनी की सोच एवं आदर्श क्या हैँ
- कंपनी के आगे के क्या प्लान हैँ

2. प्रोडक्ट्स (उत्पाद) -
- क्या कंपनी में उत्पाद हैँ या ये केवल लोगो को जोड़ने की कोई स्कीम है
- कितने प्रकार के उत्पाद हैँ
- क्या ये उत्पाद हर तरह के घर में इस्तेमाल हो सकते हैँ (काम आय से लेकर बड़ी आय वाले घरों में)
- क्या ये उत्पाद हर महीने खरीदे जा सकते हैँ
- क्या उत्पादों की क्वालिटी अच्छी है

3. प्लान -
- कंपनी का बिज़नेस प्लान कैसा है
- क्या यह एक सिंपल और आसानी से अपनाया जा सकता है
- क्या बाद में ज्वाइन करने वाला व्यक्ति पहले वालो से अधिक कमा सकता है
- इसके कामयाब लोगो से मिलकर उनका अनुभव जानो
- ध्यान रखो कि कहीं ये पिरामिड या पैसा घुमाने वाली कोई स्कीम तो नहीं जो केवल कुछ समय चल कर बन्द हो जाती हैँ

4. प्रोग्राम -
- क्या कंपनी में नियमित ट्रेनिंग एवं एजुकेशनल प्रोग्राम होते हैँ
- क्या रेगुलर सेमिनार होते हैँ जैसे कि: मोटिवेशनल,  सक्सेस,  अवार्ड फंक्शन,  प्रोडक्ट ट्रेनिंग,  नये डिस्ट्रीब्यूटर ट्रेनिंग वगैरा.

इस तरह के नियमित प्रोग्राम नेटवर्क मार्केटिंग बिज़नेस कि धड़कन की तरह होते हैँ जिनके बिना डिस्ट्रीब्यूटर मार्किट में टिक नहीं सकते

5. पर्चेज़ पॉइंट (दुकानें) -
- पूरे देश में कितनी दुकानें हैँ
- क्या इन दुकानों पर मीटिंग वगैरा भी की जा सकती हैँ
- क्या ऑनलाइन शॉपिंग से सामान मंगवाया जा सकता है

अधिक से अधिक दुकानें होने से डिस्ट्रीब्यूटर्स को सामान खरीदने में एवं बिज़नेस बढ़ाने में बहुत बड़ी सुविधा होती है

अगर किसी नेटवर्क मार्केटिंग कंपनी में ये पांच फीचर्स हैँ तो वो कंपनी बिलकुल ज्वाइन करने लायक़ है!

ऐसे आर्टिकल और लेख पाने के लिए हमारी वेबसाइट पर लॉगिन करें , www.thinkdirectsales.com , जहाँ आप अपनी ब्लॉग , व्लॉग, सम्पूर्ण डिजिटल समाधान और काफी कुछ पा सकते हैं, ताकि डायरेक्ट सेल्लिंग इंडस्ट्री में आप दूसरों से कुछ कदम आगे रह सकें।

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