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Direct Selling
Industry – The Dawn of Women Entrepreneurs
While we as
Indians are busy discussing the pros & cons of the Direct Selling industry, it
is amazing to see that women contribute 53 percent of entrepreneurs engaged in
the $1.5 billion (Rs 98.5 billion) direct selling industry in India, a report by the World Federation of Direct Selling
Associations (WFDSA) said.
5.1 million
people in 2017 with 2.7 million women, the numbers are staggeringly reflecting a healthy the growth trend in contribution to the sector by women entrepreneurs at a time when
India is witnessing a rise in unemployment rates.
Meanwhile, a report by FICCI-KPMG predicts that with adequate regulatory
support, retail sales in direct selling could reach Rs 645 billion by 2025 and
provide self-employment opportunities to 18 million Indians by 2025, of which
60 percent could be women.
“Direct selling opportunities are a great way to generate
self-employment opportunities in India which face challenges for employment
generation today. The potential for this industry to grow and provide direct
and indirect employment, contribute to the economy and help with skills
development for women and youth is enormous, provided a clear regulatory
framework protects all the stakeholders of this industry,” says Vijay Sardana,
Chairman, Task Force to Direct Selling Assocham.
Direct Sales the arena has proved to be one of the quickest, easiest and best available options
for women throughout the age spectrum. Listed below are a few reasons why more
and more females should enter the direct selling business:
- Flexi Working Hours- Unlike other
industries where women have to go out and work for set dedicated hours,
the direct selling business offers them with time flexibility. They get
the freedom to work in different shifts as per their time and convenience
- Immediate Source of Income- Direct sales
offers an immediate source of income to these women. Many companies offer
performance-based incentives, bonuses, trips, etc. to encourage and
motivate them to work
- Skills & Qualification- Women have
better convincing skills and good selling techniques that are required to approach customers and promote the brand. This business does not require any specific qualifications. One needs to have a good understanding of the
product and decent demonstrating skills. Hence, it provides a platform to
women to become economically independent without any additional investment
or cost
- Personality Development & Training – Thousands of
women are benefited by the regular training to boost up their leadership and sales skills. This is an opportunity that helps them in improving
their interpersonal skills and gives them an opportunity to be the
leaders, where they are able to build a team, mentor and train others.
- Work from Home- Along with the
option of flexible hours, the field also provides women with the option to work from home. Working from home helps them in devoting their time to
their families and for personal engagements, simultaneously ensuring that
their professional growth is up to speed and is not hampered.
The Indian direct selling industry has been growing at an exponential
pace over the last few years to become a part of the ‘billion-dollar club’ of
the multi-billion-dollar global direct selling industry.
Think Direct Sales believes that Women Entrepreneurs
of India has an immense role to play in the fast & positive growth of the
Direct Selling industry in the coming years, as it is just the “Dawn of Women Entrepreneurs”.
For more such informative blogs & articles, catch us at www.thinkdirectsales.com, the one-stop the destination for branding, blogs, vlogs, digital solutions and much more to stay
a step ahead in the Direct Selling industry.
